For founders raising their first round

One pitch fix.Every day.

I'm Vignesh Iyer. For 13 years I've built the decks and financial models founders take into investor meetings. Here I fix one slide, one answer or one number at a time, so your next pitch gets a second meeting.

Vignesh Iyer smiling, in a white shirt
13+years in India's startup ecosystem
2,000+founders supported
$100M+in funding facilitated
The portfolio

Decks and models behind brands you know

These are some of the 2,000+ founders whose pitch decks and financial models we built. Together they have raised over $100 Million.

ExicomProtectt.aiFinvasiaDeyorNavitas SolarEmirates Mutual Funds ManagementSaveMomTicmintUsha BrecoSMS-MagicAgrim Housing FinanceAvidiiBSR GroupChef HireCycleWashEnviewFitPeoGet Set LearnGynofemImpresso FoodsJiPanditJiMediHSEMittisaNimbusITReBidScribedoStudypaqSurefloTappsTreatsmartVenture CenterZoee
CheelizzaHyderabad FCBharatNXTFundly.aiAMIC ForgingGretexSoil ConceptB LabelMitocon BiomedCanebotAkula TechB'InfiniteCashflo-WChheda JewellersElevator9F9 HotelsForoGNH IndiaHoppupISAK FragrancesKoadzMetro FoodsMy Degree OnlineNuvidaReMulyaSimpleWorksSudakshaSVS StudioTDGUTrendiaYour Foot Doctor
Nasher MilesPanorama StudiosThe Yarn BazaarLavelle NetworksTransteelHooraHaldènSeetaraPratyaksha AgrotechACC-REDAshNaturalBackbayChalkboxClassic OrnamentsEmoticupFinnovateGenes & UGreen Bharat AgroImageProVisionJeeruKroniKareMint InvestingNature GatePariskqRevamp24SSM FormulationsSuperb GroupT7ETotal SecureUpcycler's LabZeal Remote
Investors and funds

The money in the room

Accel
Bessemer Venture Partners
Indian Angel Network
Inflection Point Ventures
Keiretsu Forum
Multiply Ventures
Ideaspring Capital
Kaaj Ventures
YourNest Venture Capital
Sangam Ventures
North East Venture Fund (NEDFi)
Parishi Capital
Equanimity Ventures
Spiral Ventures
Panthera Peak Capital
Singularity EOF
Udaan Angels
Navyug Global Ventures
Metis Family Office
NativeLead
riidl
DERBI Foundation
JITO JIIF
Piper Serica

Investors in companies whose decks and models we built. Logos belong to their owners.

Workshops

In the room with founders

Sessions with accelerators and incubators across India. Two recent ones, straight from LinkedIn.

What founders said
New every day

The daily fix

Short reels, one lesson each. Tap any reel to watch it with sound. Examples on screen are labelled, and every number has a source.

Try it now

Your pitch has 90 seconds

Most founders spend a minute on the product and never reach the ask. Press start, say your pitch out loud and watch which beat eats the clock.

0:00
Ready?

Start when you're ready to speak.

Pitch gym

Test your slide like an investor

Two quick tests from the way investors actually read a deck. Both use a labelled example startup.

Test 1

The 3 second test

An investor glances at a traction slide for about three seconds. Can you catch the one number that matters?

3

Press start. The slide shows for three seconds, then you answer one question.

Test 2

Before and after

The same market slide, built two ways. Bottom up starts from customers you can count and multiplies by what each pays. Drag the red line to see the top down version most decks use.

Market Opportunity
TAMSAMSOM
  • $50B global healthtech market
  • Growing at 18% CAGR
  • Massive untapped potential
  • Huge opportunity in India
Bottom up: our first ₹6 Cr
40,000
Clinics in our 5 launch cities
12,000
With 3 or more doctors
2,000
We can reach next year
2,000 × ₹30,000 a year each= ₹6 Cr
← Drag for the top down versionBottom up · counted customers

Example startup. Numbers are illustrative.

Free founder kit

Free tools for your raise

Six calculators that work in your browser, and six templates investors expect you to have: a question bank, a data room checklist, a fundraise tracker, a starter model and more.

Open the free kit
The long version

Writing

The reels are the short version. These pieces go deeper, with the worked examples I use when I sit with a founder.

Long form

The full breakdown

The reels give you one fix. The long videos on YouTube take one slide or one investor question and go all the way through it, with worked examples you can copy into your own deck. The first one lands on Sunday 8 November.

Episode 1 · Sunday 8 Nov Long form
starts
Sunday
Launching28 Jan2027
A polished deck is not a pitch.From the back cover
The book · Launching soon

Before you pitch

Inside the rooms where cheques get written

Most founders believe the cheque follows the idea. It follows the founder.

Written with Chandni Niranjan, Before You Pitch brings you into the conversations between investors and founders: the questions investors ask, what they are listening for and the gap between what a founder means and what an investor hears. Founder stories and the angels who backed them show how trust is built, where doubt takes hold and what sits behind an investment decision.

25chapters, from incubator to Series A
28 Jan2027 launch, with a live pitching event
PenguinRandom House India, exclusive distribution. Published by Nu Voice Press
Free ebook

The Funded Deck

10 secrets and the 12 slide layout behind decks that got a second meeting. Comment DECK on any reel and I'll send it to you. Follow first, so it reaches your DMs.

Comment
"Deck"
on Instagram →
By email

Get the fixes by email

The week's fixes in one short email, plus the book launch date and the first look at new tools for founders.

One short email a week. Unsubscribe any time.

Portrait of Vignesh Iyer
About

I sit on the founder's side

I've spent more than 13 years in India's startup ecosystem, helping over 2,000 founders get ready to raise and facilitating more than $100 Million in funding. Most of that work happens before the meeting: the deck, the model, the answers to the questions investors always ask.

Pitch with Vignesh is where I share that work in the open, one fix a day. I'm the founder and managing director of IGHC Limited and an IIM Calcutta alumnus. I never show client work; every example you see here is real and sourced, or labelled as an example.

Read my story

Work with me

Raising soon?

If your round is coming up, start with one call. If you need the deck or the model built, that's what Plan My Venture does.

With Vignesh

Fundraising strategy call

One focused call on your round. We go through:

  • How much to raise and what it should get done
  • Which investors fit your stage and sector
  • What your deck has to prove before you send it
  • The questions you'll be asked, and how to answer them
vignesh@pitching.vc

Prefer to write first? Send your startup's name, stage and how much you plan to raise, or DM on Instagram.

Done for you Plan My Venture

Pitch decks, financial models and market research for founders, since 2013. Founders we've worked with have raised over $100 million.